george605
Em Be
Joined: 26 Oct 2012
Posts: 10
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 Posted: Fri Oct 26, 2012 9:11 am Post subject: Why Competitor Intelligence is Becoming Increasingly Importa |
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Companies have been carrying out competitor analysis reports on their competitors since the beginning of business, but I get the feeling that this particular practice is becoming more important in the SEO industry and will continue to grow in importance in the next few years. Why?
When SEO first came into practice, there were simple ways of manipulating search engines and getting good rankings for your clients. Content farms, keyword spamming and some very dubious methods of ‘spammy’ linkbuilding were all you needed in order to get traffic to your website. Search engines were initially caught off-guard and before they knew it, search results were being flooded with irrelevant and spammy results that were of no use to internet browsers.
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